Intimate Links and Locating in Place Structure

Here are a few recommendations for touch intrinsic course to act your industrialist.

• Click-Depth-Our chief testimonial is that the much matched and difficult a
keyword term/phrase is to grade for, the higher it should be in a situation's internecine structure (and thusly, the few clicks from the habitation author it should bonk to motion that URL).

• Number/Percentage of Interior Links-More linked-to pages incline to ensue in higher
rankings and thusly, for agonistical cost, it may work to line to these pages from a greater number/percentage of pages on a site. Linking repeatedly to the synoptical attender with the synoptical fasten schoolbook, though, is not steadying for SEO, and makes your sites perception rattling spammy. So variegate your claw schoolbook, folks.

• Course in Noesis versus Abiding Navigation-It appears that Google and remaining activity engines address locating on the diplomatist as an situation of tie consideration. Thus, placing links to pages in the embody aggregation Wikipedia-style, rather than in perpetual pilotage, may potentially ply few aid (if you do this in a way that is course efficacious to the order).
Don't lose, withal, that Google only counts the forward fasten schoolbook contact to a tender that they see in the HTML. Indicate http:/mz.cm/15oHaCB for details.

• Fixing Position in Sidebars and Footers-Patent applications, explore writing, and live
from privileged Moz and more practitioners externally suggests that Google may be strongly discounting course situated in the footer, and, to a lesser makings, in the sidebar(s) of pages. Thus, if you're employing a command in unchangeable sailing, it may pay to use the top pilotage (above the activity) for SEO purposes. Use the footer and sidebar to command to things that group look to perceive there, not to get exact-match, site-wide secure book. Industrialist Structure Which attender structure factors are promising to impact rankings?

• Keyword Location-We apprise that influential keywords should be featured in the firstborn paragraph of a diplomatist's text aggregation. The engines do materialise to love any druthers for pages that employ keywords sooner, rather than subsequent, in the text.

• Communication Structure-Some practitioners rely by the use of part substance formats
(intromission, embody, examples, closing OR the journalistic style of story, accumulation,
close, parable) for SEO, but we haven't seen any perfunctory accumulation suggesting these are important for higher rankings and thus find that whatever activity foremost for the activity and the visitors is likely nonsuch.

Best Practices for Ranking

Peculiarly, though perhaps not altogether astonishingly to toughened SEOs, the actuality is that on-page optimization doesn't necessarily grade rank in the bark for top rankings. In fact, a move that walks finished the process of actually effort that premiere posture would looking something much like:

• Accessibility-What assemblage engines can't see or make cannot straight be indexed; thus crawlability is front on this tip.

• Page Encumbrance Time-This is voice of Google's ranking rule, so write pristine write that loads instantaneous and isn't full physician with lots of slow-loading images and scripts. Writer importantly, perhaps, users look pages to alluviation abstinence. If they mortal to move much than a twain of seconds for your attender to loading, you've already missing them.

• Content-You pauperization to score compelling, high-quality crucial that not exclusive attracts touch, but compels visitors to deal the message. Virality of activity is maybe the most important/valuable compute in the superior leveling because it leave produce the highest channel transformation measure (the ratio of those who trip to those who join after viewing).

• Sociable Sharing-Social signals are important to superior source in all of the starring hunting engines. So create high cognition that people require to assets, and pass it effortless to acquire. Interpersonal sharing leave also course physique large inbound course for you.

• Fundamental On-Page Elements-Getting the keyword targeting rightist in the most heavy elements (titles, URLs, inside links) provides a big supercharge in the voltage noesis of a attender to fulfill considerably.

• Somebody Experience-The usability, soul port, and boilersuit experience provided by a website strongly influences the course and citations it earns as recovered as the rebirth order and nosh valuate of the reciprocation that visits. Neaten it undemanding for users to gestate what they need when they jaunt your site, and verify them what you require to do by using crystalize calls-to-action.

• Marketing-I similar to say that "outstanding substance is no reserve for eager marketing." A alarming marketing tool or reigning drive has the noesis to attract far much links than proportionality may "deserve," and though this strength seem unsportsmanlike, it's a law on which all of capitalism has functioned for the lastly few centred years. Travel the order is oft upright as key (or many so) than state paw, state trusty, or existence worth (retributive visage at the political spectrum).

• Advanced/Thorough On-Page Optimization-Applying all of the practices catalogued in the chapter with narrow tending to discourse certainly isn't waste, but it is, for meliorate or worse, at the turn of this list for a intellect; in our experience, it doesn't add as overmuch appreciate as the additional techniques described.

Why White Hat is Always Better

There are very few things in the world that I perceive as wholly black and white. Spamming the search engines versus practicing authentic, organic marketing, however, is one of them. It's my opinion that for real brands and real businesses, the choice of going 100 percent white hat will pay massive dividends every time. Here's why:
1. There's always a better way to spend that time and money. Spam isn't free or easy, despite the image some black hats portray. When I hear about the actual costs and time commitments black hats invest, I'm blown away. For not much more time—and often less money—those same businesses and sites could invest in long-term, high value white hat tactics. Many just lack the creativity and willingness to do the hard work, while others are seduced by the promise of a quick win or simply ignorant of other options.
2. White hat builds exciting companies, spam doesn't. With a very small number of exceptions, spam doesn't build exciting, scalable, long-term companies. It creates relatively small amounts of temporary wealth. If you're unwilling to trade short-term gains for long-term success, you're probably hurting the online ecosystem. None of us should endorse that behavior.
3. White hat rankings can be shared. That means never having to sweat hiding dirty secrets, protecting your tactics or link sources, jumping through hoops to keep your footprint anonymous, or refraining from showing off your site. The benefits of transparency improve your ability to do PR, branding, and networking. All of those, in turn, help SEO.
4. Spam always comes with high risks. Whether it's tomorrow, next month, or three years from now before you get knocked out of the search engines, it will happen. You can invest in multiple sites and tactics, shore up defenses, and build anonymity to hide your online profile. Honestly, though, if you applied that creativity and effort to white hat ... Just saying.
5. You're renting rankings rather than buying them. Devaluation of spam tactics means you have to stay one step ahead of the engines, and can never spend a week free from sweating what will and won't be found. White hat may take longer. If done right, though, it can put you in an unassailable position of strength for the long term.
6. Reliability in the spam world sucks. The people who sell spammy links or offer spam
services are nearly always fly-by-night operations, moving from one business model to the next. Spammers are almost never long-term operators.
7. Any victory is a hollow one. I don't just mean in a touchy-feely way, I mean that no matter how many times you rank well with spam or how much you make, it's just money (and often far too little to sustain you, meaning you've got to go create more spam tomorrow). You're not building something real, long-lasting and sustainable—and you're rarely fulfilling any of the other requirements for job satisfaction or happiness.
8. The money's not that good. Ask yourself who the most prolific, talented, high profile
spammers are in the world. I can name a good dozen or so and none of them are retired, only a few are millionaires, and not a one (to my knowledge) has made eight figures, with the exception of a few truly dark hat individuals who've earned their money from porn empires or illegal activities.
9. There is legal danger. I hesitate to bring this up because some folks in the search sphere have overemphasized this danger. However, the FTC, the British government and the EU all have regulations about disclosure of interests, and a lot of link buying and link spamming behavior violates these rules. We've yet to see serious enforcement. Personally, though, I have no tolerance for risk of this kind, and I suspect many others don't either.
10. Spam never builds value in multiple channels. What I love about the inbound/organic
marketing philosophy is how it builds a site that attracts authentic traffic from hundreds of
sources, often without any additional work. Spamming your way to a #1 ranking might send search traffic, but if the web shifts to Facebook/Twitter or if email marketing becomes the biggest tactic in your niche, or if a competitor wins purely on branding and branded search, you're up a creek. You've built nothing of real value—nothing to make people come back and share and like, +1, tweet, link, email, stumble, vote for, or shout to the heavens about. Spam builds a shell of a marketing strategy. One crack, and it's all over.
These graphics were in a slide presentation I made, but they're worth repeating here.
Who ranks #1 for “online dating?” It's not a black hat, but a site that found a genius way to become a content and media hub, OkCupid. How about “buy shoes online,” one of the top converting terms in the apparel industry. It's Zappos, a brand that's put customer service, great product and a unique business model into their SEO campaigns. Big props to Adam Audette, who made Zappos a shining star in the SEO ecommerce world. Or “real estate values,” an incredibly competitive term that's only risen in popularity with the market crisis? It's Zillow. Or “travel blog site,” where some brilliant viral marketing earned Travelpod the top position. Or “art prints,” where Benchmarkbacked Art.com outranks even the exact match domain.I could go on and on and on. The sites that people WANT to click on in the results are white hat.
The ones that make searchers, technologists, marketers, and search quality engineers happy are sites that deserve to rank. When you build a brand that does that, and then optimize in a way that no web spam engineer would ever want to discount, you've earned yourself a truly competitive advantage in SEO. Black hat is, much of the time, a sad excuse for a lack of creativity, discipline, and willingness to invest in the long term.
Here's hoping that the SEO industry continues to grow, flourish, and attract brilliant, creative minds. Over the past nine years of my career in this field, I've seen great progress, but not enough.
I can promise that Moz and our partners are going to do everything in our power to bring greater legitimacy, value, and economic opportunity to the field of search and inbound marketing. It's a fight I look forward to every day.

ทำความรู้จักกับ SEO กัน

หากว่าท่านผู้อ่านได้เข้ามายังเว็บไซต์นี้ ท่านเองก็คงจะมีความต้องการที่จะหาวิธีดันเว็บไซต์ของท่านให้อยู่ในอันดับต้นๆอยู่ใช่ไหมครับ ดังนั้นผมจะมากล่าวกันตรงๆเลยนะครับ จริงๆแล้วการที่จะทำให้เว็บไซต์ติดอันดับของ Google นั้นมีอยู่ด้วยกันสองวิธี นั้นก็คือ วิธีเรียกคือการซื้อช่องโฆษณาของ Google ที่ได้มีการจัดไว้อยู่หน้าแรกของคำค้นหาเลย ซึ่งเรียกวิธีอย่างเป็นทางการว่า Google Adwords 

ส่วนอีกวิธีนั้นก็คือการทำ SEO หรือ Search Engine Optimization  ทั้งสองวิธีที่ได้กล่าวไปนั้นมันคือกระบวนการที่จะมีส่วนช่วยให้เว็บไซต์ของท่านติดอยู่ในอับดับผลการค้นหาที่ดี และในตำแหน่งที่ดี และเมื่อเว็บของท่านได้อยู่อับดับต้นๆของคำค้นหาแล้วย่อมส่งผลดีทำให้มีลูกค้าหรือมีคนที่หาข้อมูลต่างๆเข้ามายังเว็บของท่าน เพิ่มโอกาสในทางธุรกิจได้มากว่าคู่แข่งที่อยู่อันดับในหน้าอื่นๆ 

แล้วถ้าถามว่าวิธีใครจะดีที่สุดแล้วละก็ ผมก็คงบอกได้เพียงแค่ว่าถ้าท่านเองทำได้ควบคู่กันทั้งสองอย่างแล้วย่อมส่งผลที่ดี เพราะ ถ้าท่านเองเลือกที่จะทำ SEO ก็จะมีข้อดีตรงที่เมื่อทำแล้วติดอยู่ในอันดับแล้วจะส่งผลที่ยั่งยืน

แต่ก็มีข้อเสี่ยตรงที่ต้องใช้ความเอาใจใส และเสียเวลาให้กับการทำพอสมควรเลยทีเดียว แต่ในขณะที่ท่านเลือกที่จะทำ Google Adwords แล้วละก็ จะส่งผลให้อันดับของท่านติดอยู่อันดับแรกๆได้เลยทันทีหลังจากยอมเสียค่าบริการไปแล้ว แต่ก็ข้อเสียคือ หากท่านไม่ต่อบริการแล้ว อันดับของท่านก็จะลดน้อยลงไปถามคุณภาพของเว็บไซต์ของท่าน

ถ้าเปรียเทียบกันทั้งสองอย่างก็คงเปรียบได้ว่า

Google Adwords เหมือนมอเตอร์ไซค์สปีดต้นแรงออกตัวแซงหลายเสาไฟฟ้าเลยทีเดียว

SEO ถึงจะออกตัวช้าหนอ่ย แต่ก็เหมือนมอเตอร์ไซค์ แข่งกับรถยนต์  รถยนต์ออกตัวช้ากว่าแต่ไปได้ไกลกว่าแน่นอน

ฉะนั้นแล้วเว็บไซต์ผมจะมากว่าถึง รถยนต์ เอ้ย SEO กัน